Organic food direct to your home

  • 2011

Daniel Jiménez • 12/29/10 • In the Healthy Life Category

EnterBio is an online distribution company of organic products that is committed by word of mouth among its customers to promote its business model. On December 20, the official presentation of this initiative took place, in an event that was led by the president of the Community of Madrid, Esperanza Aguirre, who visited the company's headquarters, located at the Mercamadrid facilities.

Aguirre showed during his visit his support for this new virtual supermarket, which offers more than 1, 000 references of certified organic products, from food to cosmetics or cleaning products. Orders are made through the website and delivery occurs at home, being able to choose day and time. The president also stressed that EnterBio is a reality thanks to three young entrepreneurs who risk their money, their work and illusion in difficult times to start businesses.

Three entrepreneurs under 40 years of age who decided to join their knowledge about the business world, internet and ecological food to start this project, which began its journey at the beginning of last October . We already serve throughout the Community of Madrid and also in Bilbao and Valencia. In addition, in January we will arrive in Barcelona. We do all this from our logistics platform, located in Mercamadrid, explains to Positive News igo de Juan, marketing director of EnterBio.

The objective of this business initiative is to promote and develop ecological consumption through the Internet, using the so-called growth vehicle called multilevel marketing or network marketing, based on the consumption of the product and its recommendation Word of mouth. Consumers who encourage other people to buy at EnterBio benefit every month from a bonus. In this way, by creating consumer groups, each person can reduce the price of their purchase and even get it free.

Our philosophy is to reward the recommendation. We are interested that our clients recommend us. We try to encourage them to try to get people to consume ecologically at a price similar to the conventional one. If you convince four or five friends to consume these types of products, it will be easier for you to get lower prices due to our discount system, '' says Juan.

The marketing director of EnterBio adds that the organic product is more expensive because the ecological production is more expensive, but the goal is to be able to medium or long term, as demand rises, that prices can be cheaper. If the producer sells more, he can put his products cheaper. A goal that is easily attainable, since Spain is the first producer of organic farming in the EU, with 1.6 million hectares dedicated to it. The problem is precisely this lack of internal demand, which causes up to 80% of all organic production to be exported.

On the other hand, the company ensures that it applies ethical business criteria, such as offering producers up to 50% of the sale price, while the conventional model only gives between 15 and 20%. This company policy results in the development of the rural area, say from EnterBio.

Recently, those responsible for this online supermarket of organic products have conducted a satisfaction study among their customers. "The data we have obtained is spectacular, " says Juan. According to this survey, 34% of customers are totally satisfied and 55% quite satisfied with this initiative. In addition, 83% said they would recommend EnterBio. Finally, 75% stand out as the most positive products of the company, especially highlighting their quality.


Image: Some of the organic products distributed by EnterBio. Courtesy of the company

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