Do you already know the psychology of color according to the perception of the human being?

  • 2016

The human being tends to be very diverse in terms of his personality and his ex officio tasks in some of them are to make designs, architectures, make or see advertisements, among other artistic activities that involve handling colors. However, most people do not realize that every activity they carry out has a psychological meaning, in the case of all the activities carried out by society rely on an inexperienced science which we call the color psychology.

What is color and psychology according to the perception of the human being?

The color can be defined as a paraphrase produced by the brain of the human being when the bright radiation of the visual fragment acts as a sensation. It is known as an anomalous physicochemical in which each colorful tone is due to an extension of a frequency . When the fragment is luminous, a part of the frequency is impregnated and the leftovers are shown, these frequencies shown are visualized by the visual organ and, according to the extension of said frequency, are explained by the brain .

On the other hand, it is said of psychology that it is a science that studies the daily and continuous behavior of the human being. The psychology of color, then it would definitely be the science that criticizes people's perception of the colors that the brain distinguishes day after day, that is, it studies a person's performance when they see a color .

The theory and psychology of color are different subjects

The theory and psychology of color are two very different subjects, since the theory refers to the conceptions of how color was created and its anatomical methods of establishment; On the other hand, psychology, as stated above, only studies the behavior and diversity of people's actions when faced with a specific color.

The best known study about color theory is that of Johann Wolfgang Von Goethe, said study does not agree that what is seen of a thing is not just mass, nor does it depend on light (according to scientist Newton), It is also at the expense of the appreciation that each person retains .

On the other hand, psychologically since ancient times the acts of humanity defined colors giving meaning to certain activities symbolizing them . A clear example is when the Maya related the east, south, west and north with the colors, red, yellow, black and white.

In another sense, colors tend to be associated with many things that are framed within the activities they perform, another example is the yellow color as it relates to fire. In itself, everything that is done every day has to do with different colors that the brain perceives from its way of study.

They can be mentioned about the psychology of color and how it affects the life of the human being with some examples that can make us understand more the psychology of the perception of color in the human being which may be the following: The colors of the fast food places are mostly orange, red and yellow, this is because they are colors that tend to whet your appetite .

The mostly closed places are painted white, since it is a color that inspires depth and space; The most elegant and sophisticated places are mostly black and white, this is because these colors make the sites look more refined; among other meanings of colors, according to the perspective of the human being.

Editor: JoT333

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