David Topí: Archetypal symbolism applied to mental manipulation

  • 2015

I warn you, whoever you want to be, Oh! You want to probe the arcana of nature, that if you do not find within yourself what you are looking for, you cannot find it outside either. If you ignore the excellences of your own home, how do you intend to find other excellencies? The Treasure Treasure is hidden in you. Oh! Man, know yourself and you will know the Universe and the Gods. ”

Inscription in the temple of the Oracle of Delphi

You all know at this point that advertising includes and uses subliminals to imbue a thousand different things in our psyche, from orders and programs to be executed by the subconscious mind, to archetypes to change behaviors in the runes of the behavioral pattern, through images and shapes determined to enhance a certain emotional, sexual state, etc. But how and when did it start to be used, more or less? Let's look at one of the first cases of subliminal advertising and the story behind it, to understand how, those who know how our psyche works, how are we trying to get to know each other, and as the Oracle of Delphi warns, let's play with the Same rules and on the same pitch.

The case of Betty Crocker, the instant cake

These types of ads that we are going to see now are pure mind control applied to the masses, something that is imbued everywhere in all kinds of news or publicity that we see. It is the knowledge of how we work, applied so that a group of people, get what they want at the expense of the rest of us.

Let's go back to the 50s, when Freud's psychoanalysis was being investigated by agencies like the CIA to see what results it had in the manipulation of the population of the United States . One of the places where these techniques were tested was, of course, with food products, being Betty Crocker, a company that made dough for cakes, sweets, and others, one of the first to use these tools to sell your product. The "need" came out by presenting a pre-prepared cake mix to the market, which did its job instantly. All that had to be done was to put water in the mixture and in the oven, and the cake was ready in minutes, something that was almost considered "magical" 6 decades ago. What happened was that the product was not sold or shot, nobody bought it, so they knocked on the door of several agencies and institutes of the new science of the mind to see what they could do to make people buy something that Company knew that people did not want.

The reasons for rejection

The company hired experts to study the reasons for rejection. Although, in general, the housewives of that time, recognized the convenience and ease of making cakes with the new product, they did not want to use it for feeling guilty of not spending the necessary time cooking and making the cake in an artisanal way, which represented the love and love they felt for husbands, children, and family in general for whom the cake was intended. The more time in the kitchen preparing something for theirs, the more feeling they loved them, those housewives had. By eliminating all that time, and being able to make the cake in a few minutes by putting only water, they felt really guilty at feeling that they " cheated " their families who thought they had a member working hard to offer them the best food with much love and consideration.

Seen as seen, when Betty Crocker received the results, and, with them, the advice of experts to solve the issue, he found only the recommendation to put on the product label only three more words: "add some eggs".

The symbolism of the egg in the archetypal mind

Why the recommendation to add egg to the cake mix? The simple but erroneous answer: it is one more ingredient of it and so the housewives recognized themselves by doing "something" rather than just putting water in it. The correct answer, the egg is an archetypal symbol directed towards the minds of consumers to make them change their vision of the product.

What is the egg then? A symbol for the "creative essence", the universe itself for some ancestral cultures, the womb of creation, the sacred feminine essence from which all life is born and its symbol of fertility. Thus, the egg, as a very old archetypal symbol, is imbued in our subconscious associated with life, creation, birth, making, in the subconscious of the housewife who was going to add the egg when preparing the cake, She felt (without realizing) full and satisfied, for being "giving life" and "creating" for her family and loved ones.

These three words "add some eggs", not consciously processed but subconsciously, automatically removed from the psyche of consumers, without them knowing, the guilt that the product previously generated. The result, instant cake sales reached astronomical levels, and it was a bestseller in the 50s as few other products had been.

Since then, little has changed ...

Currently, this is our daily bread, ALL advertisements, ALL advertising, ALL we consume by ALL media use these techniques to a greater or lesser extent, it all depends on the knowledge you have someone in the company about it, in their marketing departments. And that's why we buy what we don't need, we don't want or can't pay, etc. Simply because by not knowing ourselves, and see that the Oracle of Delphi has been telling us for centuries: ), those who do know us move us as they wish to move, activating the subconscious buttons that modify our behavior.

It is not a matter of knowing all the archetypes and what they mean, nor looking for them with magnifying glass in each advertisement, it is a matter of knowing that they are being used in a normal, common and massive way by companies, multinationals, governments and others, so that every thing we see through the media, we are consciously critical of their messages, and think that I will be trying to sell this and that Will you want to insert in my mind with it? Perhaps our inner wisdom emerges and begins to make us see everything that until now seemed something normal in the product, after all, who would make a cake without eggs? . The obvious always has many levels of protection and ways to go unnoticed, and you have to skip them to discover what is really under it. Let your intuition do it, you just have to put the conscious mind alert and the rest develops on its own.

Source : http://davidtopi.com/

David Top : Archetypal symbolism applied to mental manipulation

Next Article